The Mark Ritson Way

 

I can’t tell you how much I admire Mark Ritson and his continued crusade for better marketing. His ability to teach you something in a fun and engaging way and remind you about the essence of marketing strategy whilst holding a mirror up to the marketing community, and showing the awful underbelly, continues to make him one of my favourite commentators of our industry.

In this week’s blog post, I share some of his wise words and also links to my favourite articles and videos of his.

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At the start of 2018, Ritson posted very amusing article about the big things for 2018. Really ripping into some of the ‘trends’ we’re seeing in Marketing, like Story-telling and VR, and why they’re all a bit of bo**ocks.

https://www.marketingweek.com/2017/12/13/mark-ritson-big-seven-2018/

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He has a fascinating podcast on the 4 key things for marketing in this link.

https://everyonehatesmarketers.com/63-mark-ritson-marketing-week/

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This is a great video that captures the essence of Mark Ritson and his impatience for marketing fluff.

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And another one here about Social Media

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And lastly on the podcast front, here’s another amusing performance

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A recent post on IPA award winners, Direct Line, reminds us all of the clearly defined structures of good marketing strategy and development.

https://www.marketingweek.com/2018/10/17/mark-ritson-direct-line/

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Here’s his position on influencers made me chuckle.

https://www.marketingweek.com/2018/06/21/mark-ritson-influencers/

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Here’s my last curated article for today, but you can find so many interesting Mark Ritson articles on Marketing Week’s website – he has a whole section dedicated to himself, lucky thing!

https://www.marketingweek.com/2018/04/17/mark-ritson-wetherspoons-social-media-leadership/

https://www.marketingweek.com/focus/mark-ritson/

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Published by

Rafi Arkin

Marketer. Award-winning board game designer.